Make Your Event a Win-Win

May 16, 2017


When it comes to holding an event, why shouldn’t everyone win?

This isn’t a participation trophy situation, it is more like putting everyone on the same team and then #winning.


Let’s face it, events are troublesome. They take a lot of time and resources to execute. There are so many things to do and there never seems to be enough time to do it all. I am in the process of learning this the hard way…


I am currently planning my own wedding and learning that it is not easy to execute a great event - setting up the venue, DJ, food, flowers, and everything else. Now, if I had to try to build graphics, market it on Facebook, make my own save the dates, invites, signs, monogram, etc. (all of which I am very capable of doing), I would be drowning in tasks and my wedding would suffer as a result. I don’t think my fiancée would be very happy with me and I still need her to say “I do.”


Now let’s take that example and apply it to your situation. Do you have a fundraiser, party, convention, or concert you are hosting? How many things are there to worry about and how many people within your organization are you using to execute all of these tasks?  Planning for an event can start around 90 (or more) days out from the event, so you have to wrangle up as many helpers as possible to get everything organized, pulling those people away from their everyday tasks to do something they may or may not be very well versed in…wingin’ it, if you will. Sure, Jake in accounting is fully capable of calling the rental company and making sure the linens are white for the tables, but is he also designing the program booklets for the dinner? Would his time be better spent on doing accounting…the job he was hired to do in the first place?


“Robbing Peter to pay Paul.”  It is an old saying that points out the counter-productivity of taking from one resource to give to another. Instead of using resources from within your company/organization, use an outside resource to relieve that workload. A typical option would be to hire a local creative firm, public relations agency, or advertising agency. They will want you to sign a long-term contract in order to fit their business model but doesn’t fit with anyone’s budget. You can pay their $150/hour fee (as long as you don’t go above the account executive level). But because you don’t want any of that, they are not excited about taking you on as a client, especially for a one-time event because they may lose money on it in the long run…Who is winning here, anyway?!


Here is where we build a super team. Hey, if Golden State can do it, so can we! Your time is better spent on doing what you do best. If you are a nonprofit organization, your strengths are probably in fundraising and being the face of your organization, not running a Facebook campaign or designing posters to hang around town. Let Be There Marketing handle that stuff while you continue to concentrate on your mission and goals. You get agency quality work at a non-agency price. It’s a hell of a deal. So good in fact, that I am going to stop writing so that you can stop reading and just contact me for the rest of the story.

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